Suofen is a branding project of packaged rice noodles from Guangxi, China. This is a collaborated project of Jiayang Lyu, a UCID20 student and Li Mo, a graphic design student in DAAP, both of whom are from Guangxi. The project includes a set of package designs and an app design for 3 signature rice noodles from Guangxi.
The goal of this project is to promote the culture of Guangxi Rice Noodle and give customers a more interesting and convenient way to learn to cook rice noodles by themselves. The project fills the market gap of packaged rice noodles in U.S. and gives rice noodle lovers a more convenient way to get the food they love.
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